Tuesday, December 8, 2009
Class Wrap-Up Paper
I had not chosen a concentration before the class, however I was mostly focused on marketing. I competed in DECA my senior year of high school and was decently successful for not having studied or prepared at all. It came easy so I thought that might be a good fit for me. Now, I think i may pursue finance or real estate, because there is a lot of money involved in those markets. Also, those fields are ever-growing so there will be a chance to extend my career. I changed my mind from marketing because I don't think I would be successful in selling things to people when they don't need them. I'm not a very pushy person. I wasn't very worried about choosing a concentration coming into CSU, and I am not very worried now. I want to take some classes in each field, just to see what I like, and when I find something I am good at and excel at, I'll choose it. I felt that the speakers gave a good representation of the type of person you have to be to work in each concentration. I also found that they were very informative in changing my preconceptions of the individual concentrations. I think I have known for a long time that I would end up a business major. My dad is a regional controller for Clear Channel so I sort of assumed I would follow a path very similar path. I'm looking forward to getting started in some real business classes so I can get a real taste for each concentration. I would certainly feel comfortable meeting with a career advisor. I probably should, the sooner I can get started the better. The most useful information to me was the speakers from study abroad. I found what they had to say to be very persuasive and I certainly want to study abroad now. I have no idea where though.
Wednesday, December 2, 2009
Business Publication #2
Three Dumb Things Foreign Companies Do In China
http://www.forbes.com/2009/12/01/china-three-mistakes-leadership-managing-marketing.html
This article was about the three main reasons major companies fail when trying to market and sell in China. First of all, companies like Apple have had troubles selling their because they fail to localize their products. They don't modify their products to those potential customers that come from a different culture. Secondly, companies fail to localize their adverting. They don't get the same emotional attachment to advertising that culturally, doesn't make the audience feel the same way it would in the United States. Finally, companies are going too small. The Chinese pride themselves in having the biggest things. Two examples were the worlds largest airport and the worlds tallest building.
General Motors has ditched its chief executive after just eight months on the job
http://www.economist.com/businessfinance/displayStory.cfm?story_id=15009388&source=features_box1
This article is about GM's chief executive officer Fritz Henderson who was recently removed as CEO. Henderson was only in that position for eight months, and was appointed that position from within the company. Other failing American car companies such as Ford and Chrysler brought in outside help to manage their failing businesses. Those two have been slowly recovering while GM has not. Henderson was replaced by Edward Whitacre who has plans to bring the company out of its slump, but he has no ties on the position in the long run.
Luxury cars, boats and houses back on the agenda as super rich loosen the purse strings
http://www.theaustralian.com.au/business/news/luxury-cars-boats-and-houses-back-on-the-agenda-as-super-rich-loosen-the-purse-strings/story-e6frg90o-1225806417924
This article is about the excessively rich beginning to spend more and more as we begin to see a light at the end of this recession tunnel. Bentley has just recently introduced its newest model the Mulsanne. The Mulsanne will be put into production in February, and will cost 220,000 pounds. This equates to nearly $400,000. Also, the world's largest private yacht was recently sold for $129,000,000. Essentially, the overly rich in the world today are beginning to spend more now that the recession seems to have passed its low and is slowly dissipating.
http://www.forbes.com/2009/12/01/china-three-mistakes-leadership-managing-marketing.html
This article was about the three main reasons major companies fail when trying to market and sell in China. First of all, companies like Apple have had troubles selling their because they fail to localize their products. They don't modify their products to those potential customers that come from a different culture. Secondly, companies fail to localize their adverting. They don't get the same emotional attachment to advertising that culturally, doesn't make the audience feel the same way it would in the United States. Finally, companies are going too small. The Chinese pride themselves in having the biggest things. Two examples were the worlds largest airport and the worlds tallest building.
General Motors has ditched its chief executive after just eight months on the job
http://www.economist.com/businessfinance/displayStory.cfm?story_id=15009388&source=features_box1
This article is about GM's chief executive officer Fritz Henderson who was recently removed as CEO. Henderson was only in that position for eight months, and was appointed that position from within the company. Other failing American car companies such as Ford and Chrysler brought in outside help to manage their failing businesses. Those two have been slowly recovering while GM has not. Henderson was replaced by Edward Whitacre who has plans to bring the company out of its slump, but he has no ties on the position in the long run.
Luxury cars, boats and houses back on the agenda as super rich loosen the purse strings
http://www.theaustralian.com.au/business/news/luxury-cars-boats-and-houses-back-on-the-agenda-as-super-rich-loosen-the-purse-strings/story-e6frg90o-1225806417924
This article is about the excessively rich beginning to spend more and more as we begin to see a light at the end of this recession tunnel. Bentley has just recently introduced its newest model the Mulsanne. The Mulsanne will be put into production in February, and will cost 220,000 pounds. This equates to nearly $400,000. Also, the world's largest private yacht was recently sold for $129,000,000. Essentially, the overly rich in the world today are beginning to spend more now that the recession seems to have passed its low and is slowly dissipating.
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