Business Publication #2

Three Dumb Things Foreign Companies Do In China
http://www.forbes.com/2009/12/01/china-three-mistakes-leadership-managing-marketing.html

This article was about the three main reasons major companies fail when trying to market and sell in China. First of all, companies like Apple have had troubles selling their because they fail to localize their products. They don't modify their products to those potential customers that come from a different culture. Secondly, companies fail to localize their adverting. They don't get the same emotional attachment to advertising that culturally, doesn't make the audience feel the same way it would in the United States. Finally, companies are going too small. The Chinese pride themselves in having the biggest things. Two examples were the worlds largest airport and the worlds tallest building.

General Motors has ditched its chief executive after just eight months on the job
http://www.economist.com/businessfinance/displayStory.cfm?story_id=15009388&source=features_box1

This article is about GM's chief executive officer Fritz Henderson who was recently removed as CEO. Henderson was only in that position for eight months, and was appointed that position from within the company. Other failing American car companies such as Ford and Chrysler brought in outside help to manage their failing businesses. Those two have been slowly recovering while GM has not. Henderson was replaced by Edward Whitacre who has plans to bring the company out of its slump, but he has no ties on the position in the long run.

Luxury cars, boats and houses back on the agenda as super rich loosen the purse strings
http://www.theaustralian.com.au/business/news/luxury-cars-boats-and-houses-back-on-the-agenda-as-super-rich-loosen-the-purse-strings/story-e6frg90o-1225806417924

This article is about the excessively rich beginning to spend more and more as we begin to see a light at the end of this recession tunnel. Bentley has just recently introduced its newest model the Mulsanne. The Mulsanne will be put into production in February, and will cost 220,000 pounds. This equates to nearly $400,000. Also, the world's largest private yacht was recently sold for $129,000,000. Essentially, the overly rich in the world today are beginning to spend more now that the recession seems to have passed its low and is slowly dissipating.